So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. The US online flower shop industry grew by 8.5% between 2015-2020. Brand. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . Looking on is Eddy Macina, a stylist who has learned his trade there. Do you think that by acquiring Carols Daughter, LOral finally understood that there was something to gain from the natural hair movement? Black consumers make up the bulk of spending. I think hair relaxers will evolve and take on different forms. Apprenticeships in the UK; Apprenticeships in England; Apprenticeships in Scotland; . One unique global photoshoot was enough in terms of branding and no market localization was needed. A study looked at the percentage of black personal care products with toxic ingredients and found that 58% of hair products marketed toward black people contained one or more toxic ingredients. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. 24. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. An assessment of the competitive landscape and market shares for major companies. 12. Theres more advice and info on ourhairdressers insurance,beauty therapist insuranceandnail technicians' insurancepages. Growing Demand for Men's Beauty Products. The global natural hair care product market size was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. Hair Color Statistics & Industry Trends. This outcome would result in a CAGR of 9% for the industry. Here's some PR risk management tips to help keep you on the right side of your clients. In Europe, the biggest market is France then its the United Kingdom. Please re-enter your email address. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. Black women are more likely to report having professional styling appointments than white women. 12. 11. Skincare products make up 42% of the cosmetics industry, representing the largest segment of the market. Hair care makes up 24% of the beauty and personal care industrys revenues. Focus on hair and scalp health to appeal to the growing number of protective style wearers. However, many big chains of hair shops that cater to us are not Black-owned. And which products are the ethnic hair and beauty aisle lacking? Black Pound Report 2022 highlights Multi-Ethnic spending power. There is also concern that changing the training standards could take customers from existing Black-owned salons. The leading beauty and haircare brand in . Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . With no nationwide legal protections against hair . Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. Also, fun fact! 35. 25. Key Hair Weave Industry Statistics. regardless if you are black, white, asian, latina at the same stores and price points. Studies show that black consumer spending increases with the number of black hair and beauty products available. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. If you liked this, you might like these Get reliable advice on protecting and fine-tuning your business or charity sent straight to your inbox. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. In 2022, there was a spike in short hair transformations like shags and wolf cuts. In the US alone, black consumers spend over $1T each year, and a significant amount of that spending goes toward hair care products. With multiple consulting activities for various brands to community management expertise hailing from Curvy & Fit under her belt, in addition to podcasting (Buz of Beauty coming out soon), Agns offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. According to figures gathered byFuture In Beautyin 2021, 9.2% of nail technicians were entry level and 47.7% were in their early career. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. Black dollars make up 85.7% of the ethnic hair & beauty market. 21. And $784.6B by 2027. Mr. Swarry predicted that broadening training would be challenging. Plus, receive other occasional bits we think you'll enjoy, like competitions and offers. There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. They didnt understand that there wasnt a strong network of Afro hair stylists across France. was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. The French African woman is very educated, cultivated and engaged. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. 70% of black women read labels on hair care products, 26. Salon Industry Long Underserved Black Clients. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. She previously studied economics and journalism at college. Save my name, email, and website in this browser for the next time I comment. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. 63% of people working in the hair and beauty sector are self-employed. 24. The US is the leading country globally in the hair wigs and extensions market. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. But I also think that this distribution at Chteau Rouge and Chteau deau in Pakistani corner shops will slowly disappear or at least become less dominant because people dont like shopping there and the areas gentrification will phase these retailers out. The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. All the hair comes in a natural black shade that can be bleached and dyed . However, in 2021, product claims drive black consumer purchases more than ingredient lists. By Aina J. Khan and Charlie Brinkhurst-Cuff. Black men who change their hairstyle often report using the highest number of black hair products. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. Thats 18.9% of the total $3.04B market. Music publishers in the US were estimated to have an annual expense of $2.36 billion. Plus, theres your kit to think about. (IBIS World) #3. Her hair symbolizes an identity, a culture, a fight Sometimes you want to tell them to take a chill pill, but its France the land of passion and intensity. Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. The latest estimates for England only, indicate that waste generation was around 33.8 million tonnes in 2020, a decrease of 9% since 2019. In 2020, the size of the global dropshipping market was estimated at $128 billion. Natural hair care made up 8.74 billion of the global hair care market in 2019. The global hair care industry's revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. And, Did you know that the majority of US adults do not have straight hair? There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. There are 21.8M posts tagged under natural hair on Instagram. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. Black British women have high standards when it comes to hair care since they know a lot about products, hair extension networks and are really influenced by America and the Commonwealth Caribbean. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. 42. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. The market research report includes: Historical data and analysis for the key drivers of this industry. There's a fairly even split between those working full- or part-time for all nail technicians. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. To learn, she has turned to tutorials by Black hair experts on Instagram. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. . . In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. The number of people working in hair and beauty. 27. There were13,046 barbershopsin the UK in 2019, up 64% from 2014. For further analysis, we broke down the . Most certified hairdressers in Britain never learn how, nor have they been required to do so. 7. 5. Black styling product spending surpassed $1.4B in 2020. . Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Experts project that styling product spending among black consumers will decline from 2021 to 2025. Just in patches, she said, laughing. In 2020/21, roughly 6,600 people began an apprenticeship. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). Policies that prohibit natural hairstyles, like afros, braids, bantu knots, and locs, have been used to justify the removal of Black children from classrooms, and Black adults from their employment. One out of five black women feels the need to straighten their hair for work. In 2021, the revenue per person for personal care totalled $252.55. (Condor Ferries, 2020) There are at least 91,000 hotels and motels in the US, around 52,000 of which are hotels. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. United Kingdom Hair Care Industry Reports . Yes, France is a very hard market to break into. The Canadian personal care and beauty industry amounts to $10.99 billion in revenue in 2022. In France, most of the hair traditions come from Africa like box or threaded braids. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. You know how to style it, Ms. Tomlinson said. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. The market is expected to grow annually by 0.90% (CAGR 2023-2027). Coronavirus and African creatives industries: Wher. Having a familiarity with Afro-textured hair would be an improvement.. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. The NHBF reported that 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. As of 2019, there are over 700,000 hotels and resorts worldwide. Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. We promise not to swamp you, and you can unsubscribe easily. Overall, how is the black hair care market performing? Figure 29: Instagram Post - Rad Swan. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. In 2019, the global hair care industry saw revenues of $12.9B. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. In 2020, the global black hair care market rose to $2.5B. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). Calma Ritchie, 55, now has a loyal clientele at her salon, XL Hair Design, but she began working out of her living room or kitchen. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. Canada's flower industry is worth $602 million. Ashley Turner @Ashley_MTurner. From 2012-2017, the industry saw an annual average growth rate of 1.8%. Read on for some amazing stats. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. Distribution here is also complicated because there are too many networks, like for example in the distribution of hair extensions. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons.